How many adherents of healthy lifestyle in Russia
Research holding Romir together with Rospotrebnadzor within the framework of the Healthy Nutrition project present the results of a large-scale study of the attitude of the Russian population to a healthy lifestyle in 2023.
The study has been conducted for three years in a row. It is attended by men and women from 18 to 65 years old, residents of Russian cities with a population of 10,000 people or more. The uniqueness of the methodology lies in the use of not only survey methods, but also analytics of purchasing power and consumer behavior of the population on the basis of the Romir Unified Data Panel*. Thus, it is possible to collect comprehensive data that allow you to obtain a representative assessment of consumer behavior of people throughout Russia.
According to the results of the study, four healthy lifestyle groups were formed based on the attitude of respondents to healthy eating and lifestyle:
∙ Healthy lifestyle adepts - those who are absolutely committed to a healthy lifestyle;
∙ Healthy lifestyle-Followers - those who try to maintain a healthy lifestyle in all areas;
∙ Healthy lifestyles - those who are on the way of full transition to an active lifestyle, proper nutrition, healthy sleep, rejection of bad habits and other key parameters of a healthy lifestyle;
∙ Healthy lifestyles-Inert - those who are still neutral about healthy everyday habits.